About The Project: Cabarrus & Rowan Counties – 21st Century Schools and Workforce


The growing presence of the North Carolina Research Campus (NCRC), the strong growth of the health and other sectors, and the potential of existing firms in Cabarrus and Rowan Counties demand a higher level of commitment to world class education and workforce development.  The Strengths, Weaknesses, Opportunities, & Threats (SWOT) Analysis conducted by Market Street Services identified the need to improve K-12 public education as the most critical issue for the Kannapolis area as it prepared for the arrival of NCRC employees and their families.  The second priority issue continues to be preparing the current and future workforce for jobs with existing firms as well as future NCRC opportunities.

Market Street conducted three Assessments to identify, qualify, and quantify the education and workforce strengths and challenges facing the Counties.  The K-12 Assessment identified the commitments of the school systems to improve education, but highlighted the lack of resources, broad community commitment, and support needed to truly transform the systems into globally competitive 21st Century Learning Environments.  The NCRC & Existing Business Needs Assessment and the Regional Workforce Assessment highlighted the challenges facing existing entities in transitioning the current workforce for job opportunities in biotechnology, healthcare, and other advanced technology.  The strong commitment of the Chambers, Counties, businesses, schools systems, workforce development agencies, and Rowan Cabarrus Community College, which emphasized their desire to transform education and workforce development, was present throughout the Assessments.  The Assessments highlighted the need for increasing the value of education, greater career awareness, and job training/education programs for in-demand and future 21st Century careers.

The process of creating the Education and Workforce Development Action Plan for the Counties was a comprehensive one, involving the participation of hundreds of local residents, business leaders, and public officials.  However, the development of the action areas, objectives, and action steps is just the first step in creating meaningful change in the Counties.  Ultimately, successful education and workforce development efforts will result from a coordinated, collaboration-based, unified implementation effort.  The Action Plan cannot be implemented by the educational institutions, the public sector, residents, or business alone, it is a total selfless community effort.  Increased public and private resources and support will be necessary. 

Cabarrus and Rowan Counties have a unique opportunity to radically change and remake their future through education and workforce development.  The Assessments and Action Plan will assist the Counties in achieving quality, sustainable growth in the near and long-term while establishing strong 21st Century Communities with globally competitive students and workforce

As the sponsors proceed with the implementation of the Action Plan, Cabarrus and Rowan County leaders should not lose sight of the urgency of this effort.  If not addressed now, it will negatively impact Cabarrus and Rowan Counties for at least another generation.  The crisis is here.  The time is now.

Please click on the links below to see more information on each project segment:

> K-12 Education Assessment
> North Carolina Research Center and Existing Business Needs Assessment
> Regional Workforce Assessment
> Education & Workforce Development Action Plan

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